Gary Brecka, Cardones file dueling lawsuits in battle of social media stars
A bitter fight between social media personalities in a fractured business partnership resulted in dueling holiday lawsuits between Gary Brecka and Grant Cardone.
Brecka and his wife Sage Workinger filed a $100 million defamation lawsuit in the Eleventh Judicial Circuit of Florida against Elena Cardone, wife of Grant Cardone. A second lawsuit alleges a breach of contract related to an employment dismissal.
Brecka and Workinger filed their lawsuits the day after Christmas. That same day, Grant Cardone filed a federal lawsuit against Brecka and Workinger. All involved are popular social media personalities who joined forces in 10X Health System, a wellness company that uses data-driven strategies to improve human health and longevity.
Cardone’s lawsuit language left no doubt that the relationships are permanently soured.
“Gary Brecka was a relatively unknown ‘biohacker’ in a career littered with broken business relationships, personal bankruptcy, lawsuits, and tax liens, before receiving the opportunity of a lifetime: to have a nascent, underperforming strip-mall operation run by Brecka and his fiancée, Sage Workinger, serve as a component of a rising health and wellness juggernaut,” Cardone’s lawsuit begins.
Grant Cardone is a multi-millionaire author, private equity fund manager and real estate investor who owns Cardone Ventures with his wife. The Cardones joined Brecka and Workinger and investor Brandon Dawson to found 10X Health.
Brecka and Workinger allege “an intentional smear campaign designed to damage Brecka’s reputation, including making false incendiary social media posts and nefarious public statements.”
The allegation references a November video clip of Brecka and Sean “Diddy” Coombs, a prior 10X Health client, that Elena Cardone shared with her more than 688,000 Instagram followers. She made the comment after Brecka and Workinger left 10X Health and added the comment, “boy bye!” the lawsuit claims.
“Mrs. Cardone published the Instagram Post to create the false impression that, among other things, Brecka and Mr. Combs had more than a professional relationship, and that Brecka was in some way involved with or participated in the conduct underlying Mr. Combs’ recent criminal racketeering charges,” the lawsuit says. “Brecka’s relationship with Mr. Combs was limited to interactions with Mr. Combs as a client of 10X Health.”
Entrepreneurial spirit
Brecka refers to himself as “a renowned biohacker and longevity expert” with over two decades of experience in analyzing human biomarkers, including as a mortality-modeling expert in the insurance industry.
He left the insurance industry to pursue other health opportunities, and in 2017 partnered with Workinger to start the health and wellness companies Streamline Medical Group Naples and Streamline Wellness.
“After Brecka and Workinger grew Streamline to profitability and national notoriety, they were approached by Cardone Ventures … to start 10X Health by merging Streamline into the company,” the lawsuit says.
Brecka and Workinger joined forces with Cardone and Dawson in September 2021. Over the ensuing years, 10X Health profits soared and criticisms mounted. A cursory search of Google reveals multiple blog and social media posts alleging that 10K Health pushes junk medical science and high-priced products.
Brecka, who earned bachelor’s degrees in biology from Frostburg State University and human biology from the National College of Chiropractic, held the titles of 10X Health chief human biologist and life coach.
Most 10X Health strategies focus on nutrition, toxicity, and big sales. The company offers blood and genetic testing starting at $599 each. Its “Superhuman Protocol” system includes a 360 light bed and retails for $133,561.
Cardone answers
In his lawsuit, Cardone alleges that Brecka and Workinger engaged in trademark infringement and unfair competition in violation of Florida law. In addition to trademark protections and damages, the Cardone lawsuit asks the court for “clawback of the tens of millions of dollars paid to Brecka and Workinger.”
Among allegations in the lawsuit, Cardone claims Brecka was “siphoning business to his daughter Madison Brecka and her limited liability company to service 10X Health clientele and potential clientele,” and misappropriated and redirected other 10X Health contacts, resources and clients or potential clients.
Likewise, Cardone claims Brecka sold competing products under the “Ultimate Human” brand, and infringed upon a registered trademark owned by a medical doctor introduced to him by 10X Health.
Cardone and Dawson fired Brecka from 10X Health on Nov. 5, 2024.
“Dawson and Cardone trusted allowing Brecka to be a face of 10X Health, and – because Brecka is not a medical doctor and does not hold any other form of medical professional license – supported him and the business by building a first-class medical team,” the lawsuit states. “The support grew thin, however, as 10X Health became increasingly aware of Brecka’s self-serving agenda and suffered regular demands for additional compensation. However, no amount seemed large enough to satisfy Brecka’s expanding appetite for personal exposure and personal wealth.”
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